Privacy Policy

We strive to ensure a high level of data protection which protects your privacy while using our website. This privacy policy therefore explains how your personal data is processed and protected, your rights and how you can apply them. We strive to make you feel safe in our processing of your personal information. If you have any questions, please feel free to contact us. Our contact details can be found at the bottom of this page.

Who is responsible for the personal data we collect?

Gycklaren Magic Marketing AB, corporate ID 5563071553, Box 341, 301 08 Halmstad, Sweden is responsible for the personal information you provide us with through purchases and other contact with us and are responsible for the handling of these.

Where are your personal data stored?

We strive to treat your personal data as much as possible in the European Economic Area (EEA) and on our own IT systems, but they can also be transferred and processed in a non-EEA country (so-called "third country"). Such transfers are only made to recipient countries with adequate protection and in accordance with applicable legislation. If transfer is made to a partner for a service in the United States, this applies only to companies covered by the so-called "Privacy Shield", which is an agreement on the protection of personal data between the EU and the United States.

What kind of personal data do we collect?

We collect personal information that you send to us when you place orders on our site, sign up for our newsletter or participate in any competitions and events. For example, the personal data you send to us may include contact information, date of birth and payment information. We may also collect certain personal data from external partners such as address data from public records and credit rating data from credit rating agencies, banks or credit institutions.

How do we use your personal information?

We may use your personal information for the following purposes:

  • Process orders and returns in our online store
  • Manage your payment (including analyzing which payment solutions to be offered to you, which includes checking your payment history and retrieving credit information from credit reporting companies)
  • Send SMS notifications or delivery status email
  • Deliver an ordered / purchased product or service
  • For contacts regarding any problems with your delivery
  • Manage complaints and warranty matters
  • Correspondence regarding support questions and other information
  • Give permission to log in to My pages
  • Maintain accurate and updated information
  • Make it possible for you to follow your order history
  • Manage your choice of settings and payment history and payment information
  • Enable you to monitor products that are temporarily out of stock
  • Submitting offers in the form of newsletters, always with instructions on how to unsubscribe
  • Analyzing purchase patterns to provide relevant offers and information
  • Confirmation of minimum age, which is required by law to shop online
  • To publish the winners in the competitions we sponsor
  • Questionnaires to improve our services and offers
  • To prevents abuse or other inappropriate use of our website

We will keep your information as long as it is required to meet the above purpose or as long as we are required by law to do so. After that your personal information is deleted.

Which are your rights?

You are entitled to request information about the personal information we have about you at any time. If your information is incorrect, incomplete or irrelevant, you may want to have them corrected or deleted. We can not delete your data as there is a statutory requirement for storage, such as the laws regarding accounting, or when there are other legitimate reasons why the data must be saved, such as unpaid invoices. You may at any time withdraw your consent to let us use the marketing information by unsubscribing from our newsletter. You can contact us by sending a letter, email or call. See contact details below.

Who can we share your personal information with?

In order to offer the above-mentioned services and our commitments to you as a customer, we will share your personal information with companies that are so-called Personal Data Assistants to us. Personal Data Assistants process the information on our behalf and according to our instructions and help us with IT services, payment services, shipping and marketing. This is only for purposes for which we have collected the information and only for companies that can provide sufficient guarantees regarding the security and confidentiality of personal data.

We never forward, sell or exchange your personal data for marketing purposes to third parties.


How do we protect your personal information?

To ensure that your personal data sent to our site can not to be read by third parties, all such information is encrypted and sent via a secure connection.


What are cookies?

A cookie is a small text file that a website saves on the visitor's computer. Cookies are used on many websites to allow a visitor access to various features. The information in a cookie can also be used to track a user's browsing of websites using the same cookie.


Do I have to allow cookies?

This site uses cookies for functionality critically to allow shopping in the webshop. Therefore, if you block cookies, you can not shop in this webshop either. Without cookies, however, you can still look at pages and articles in the webshop, but some features may behave unexpectedly.

If you want to shop in the webshop but do not want any cookies to be saved on your computer when you close your browser, you can visit the page in private mode. This mode is called different things depending on your browser: "Incognito windows" (Chrome), "Private windows" (Firefox) or "InPrivate windows" (Microsoft Edge). All cookies set during the private-visit visit will be deleted from your computer when you close your browser.


How do we use cookies?

This site uses cookies to handle items in the cart, login to "My Account" and for some features that should only be displayed once per visitor. If you close your browser and later return to the store, your settings and items are stored in the cart using cookies. We also use cookies to customize and make information and marketing as relevant as possible to you.

The information about signing in to "My Account" is stored in a so-called session cookie, and is therefore deleted when you close your browser. Our other cookies do not store information to identify you.

We also use cookies as statistics, for example, to see what articles a visitor is looking at to offer automated product recommendations.


Third-party cookies

We use Google Analytics and AdWords that also set cookies, this is to get a picture of how our visitors use the site. These cookies do not contain identifying information about who you are.

Our social media links with AddThis for for example Facebook, Google+, Twitter and Instagram also set cookies. These cookies also do not contain identifying information about who you are. For more info, see AddThis privacy policy.


Other information

Your customer information is registered with us because they are necessary for us to fulfill our agreement with our customer, for example regarding right of withdrawal, warranty, etc. Furthermore, we are obliged by law to save accounting records, including personal data for seven years.

You are able to find out what personal data we have registered for you and also to correct mistakes. Please contact our customer service.

It is mandatory to enter a mobile phone number when completing the order form. This number is used to send notifications from our shipping providers Postnord and DHL. The notifications are sent when we ship your goods and when and where your parcel is available for collection. We do not send any advertisements or marketing messages as text messages (SMS) and do not share your mobile phone number with others.

Your e-mail address is used to send order confirmation and other information related to your order and to forward your order via Postnord or DHL. We also send information, advertisements and offers in our email newsletter. You can unsubscribe from future newsletters by clicking on a unsubscribe link at the end of the newsletter.

Your contact information will not be shared with third parties beyond what has been stated above.


Entity responsibel for personal data collected:

Gycklaren Magic Marketing AB
Corporate ID: 556307-1553
Slottsmöllevägen 3
302 31 Halmstad

Telefon: +4635-130785

Latest update of this Privacy Policy: 2018-05-10

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